USER RESEARCH • BRANDING • INTERACTION DESIGN • PRODUCT DESIGN
GROCERY ASSISTANT
03
YOUR PERSONAL GROCERY SHOPPING BUDDY
ROLE • PRODUCT DESIGNER
TOOLS • FIGMA + ILLUSTRATOR + PROCREATE
TIMELINE • FALL 2022
OVERVIEW
PROBLEM
USER RESEARCH
SOLUTION
PROCESS
END RESULT
AFTERTHOUGHT
OVERVIEW
Grocery Assistant helps shoppers reduce anxiety and save time while in line** by utilizing real-time stock data of grocery items.
I aimed to seamlessly incorporate user research, drawn from genuine persona interviews, into crafting an interactive interface.
** keep in mind that this was during peak COVID-19 time where stores had population limits
PROBLEMS
FIGURING OUT THE CORE ISSUES BEFORE IDEATION
01
Possible anxiety from not being able to get what they want or need
Forgetting products they need because it went over their heads
02
Getting bored and leaving the line because the wait is too long
03
UNDERSTANDING THE USER PERSPECTIVE
USER RESEARCH
To further analyze the problems and understand the user perspective, I decided to ask six respondents a few questions.
What is your personal limit of waiting?
How long is the longest the user has waited in line for?
What does the user mostly think about while waiting in line?
What is your most memorable line experience.
INTERVIEW HIGHLIGHTS
clarissa n. (19)
“I start taking mental notes of what I want while waiting”
esther o. (20)
“honestly I can wait for almost 2 hours if I am alone”
jonathan e. (26)
“the wait didn’t feel long because I loved the place”
Almost every respondent mentioned that they started pondering about what to get or do after and would wait for a maximum of 2 hours depending on the situation. They found it the most memorable when there was something they were looking forward to.
INTERVIEW INSIGHTS
01
Explore ways to avoid their boredom
since it is easy to get bored from repetitive practice, I must figure out how the users can feel that their time was worthwhile.
since users may leave if they aren’t entertained, they would need a way to distract their minds.
Have something to look forward to throughout the line
02
IDENTIFYING THE PRIMARY USERS
USER PERSONAS
"I want to plan my meals,
but I am new to cooking"
PERSONA 1
Candance P.
23 / Marketing Intern
PERSONALITY
detail-oriented
organized
STRESS FACTORS
Since Candace needs to have her plans and items organized, she needs apps to plan things out. She also gets stressed from having too many notes or reminders on her phone.
NEEDS
Candace wants a way to have an easier grocery shopping experience. She recently started cooking her lunch for work and wants to learn new recipes to try out.
"I always feel like I am on a time crunch"
PERSONA 2
Sara K.
32 / Accountant
PERSONALITY
hot-tempered
reserved
STRESS FACTORS
Sara has a full-time job and is a mother of two making her always seek for convenience especially when it comes down to grocery shopping.
NEEDS
Sara wants an app that allows her to quickly create and manage her grocery list without having to physically visit the store. She appreciates personalized recommendations based on her groceries for the day.
"I need to know exactly what I want everywhere"
PERSONA 1
Michael C.
43 / Financial Analyst
PERSONALITY
perfectionist
meticulous
STRESS FACTORS
Michael always has lists on hand and needs to know if a specific product they want is in stock before visiting the store. He enjoys consistent routines and meal preps for a week, but are running out of recipes.
NEEDS
Candace wants a way to have an easier grocery shopping experience. She recently started cooking her lunch for work and wants to learn recipes to try out.
RESEARCH TAKEAWAYS
SOLUTION
Many individuals enjoy searching for the comfort of their minds through their phones. Something that they can spend their time in or organize their thoughts in a simple way.
This inspired me to explore ways to enhance the line experience, making it more efficient and enjoyable, rather than feeling like a chore.
The Grocery Assistant will assist users waiting in line to be a less anxious time by letting them keep track of products in their grocery list they need while being able to check the availability in the store they are located in with a little surprise along the way.
eva k. (24)
“waiting limit depends on what I am waiting for”
QUICK PREVIEW
HOME
GROCERY LIST
SUGGESTIONS
SPECIAL EVENT
PROCESS I • FLOW CHART
LET'S GET THINKING!
LET'S GET DESIGNING!
PROCESS II • WIREFRAMES
I created these wireframes to provide a visual representation of the app's initial concept design. Each page showcases the user flow and serves as a prototype for the app's development.
wireframes to provide a visual representation of the app's initial concept with user flows
END RESULT
CHECK IT OUT
BRAND GUIDELINE
BRAND CONCEPT IMAGINED
COLOR PALETTE
LOGO
TYPOGRAPHY
ICONS
#FFF7EB
#48463F
#6A9464
Be Vietnam Pro
Regular Medium SemiBold
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
1 2 3 4 5 6 7 8 9 0 . , ? !
GROCERY TRIP BEGINS
HOMEPAGE
location
users have the flexibility to edit their current grocery store location
users have access to all features of the app for
home
suggestions
cart
special event
navigation
RECOMMENDATIONS BASED ON CART
SUGGESTIONS
users have the flexibility to edit their current grocery store location
users can return to the homepage directly
recommended products based on items in cart
users have access to the cart from the suggestions
CHECKLIST OF TODAY'S TRIP
CART
Grocery List
edit products in cart
search for products in store for the cart
Search & Add
scroll through all items and add with just one tap
Product Catalog
SPECIAL EVENT
A LITTLE FUN ALONG THE WAY
learn about the special event and access camera to scan the QR Code
celebrate and enjoy the finished sticker sheet!
the camera pops up and directly go to sticker sheet
check progress of the sticker sheet in line
AFTERTHOUGHT
During the pandemic period, I always dreamt of having an app as such in order to make waiting in line just slightly less tiring than it would be. This has pushed me to want to transform this silly concept of a virtual grocery assistant into reality.
Some thoughts I had looking back on this project is...
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conducting interviews and creating user personas helped with further developing user research skills.
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the battle between simplicity and decorativeness to make visuals easier to the eyes.
KEEP EXPLORING WHILE YOU'RE AT IT
KT WIZZAP • PRODUCT DESIGN
01
02
RACETALK • PRODUCT DESIGN