BRANDING • STORYTELLING • GRAPHIC DESIGN • VISUAL COMMUNICATION
ANNE DOUGLAS WOMEN'S CENTER
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REBRANDING PROJECT
ROLE • BRAND DESIGNER
TOOLS • FIGMA + ILLUSTRATOR + PHOTOSHOP
TIMELINE • SPRING 2023
OVERVIEW
END RESULT
AFTERTHOUGHT
OVERVIEW
“At Anne Douglas Women’s Center, our friends and neighbors are given a chance to transform their lives and regain their dignity after tragedy.”
The Anne Douglas Women’s Center transforms the minds, bodies, and spirits of women. It is a place of hope and rejuvenation, where lives are changed and women are supported on their transformational journey’s through womanhood.
END RESULT
CHECK OUT THE LEAVE BEHIND
BRAND GUIDELINE
BRAND CONCEPT IMAGINED
DECK USED FOR PITCHING
PRESENTATION DECK
AFTERTHOUGHT
Creating a new branding guideline for a well-established brand was a challenge, but it was possible with Emma Detrick and Matthew Arciniega as my teammates for this project. Exploring and learning about Anne Douglas Center was fascinating and memorable.
Some thoughts I had looking back on this project is...
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collaborating with other designers each with their own style was eye-opening and different than a personal project
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bringing together a story for a more refined brand personality
KEEP EXPLORING WHILE YOU'RE AT IT
KT WIZZAP • PRODUCT DESIGN
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RACETALK • PRODUCT DESIGN